Technology and the Rise of DIY

Ten years ago, if you heard people talking about sewing, scrapbooking or crafting, you would assume they were referring to their grandmother. But in the past few years there has been a huge shift in behavior and DIY is once again trendy—and not just for the older generation. In fact, according to a Cricut survey, more than half of DIY-ers are under the age of 35!

The obvious answer to this change is the economy. With a poor economy, people are more frugal and thus more likely to “do it yourself” rather than buy a product or hire someone to complete a service. And there is no denying that the current state of our economy plays a role in the rise of DIY, but I think it is technology that truly ignited the fire.

There are 70 million users on Pinterest worldwide, according to an Omnicore infographic. And the top two categories are “Cooking & Dining” and, yep, you guessed it, “DIY & Crafts.” I personally never really considered myself a huge crafter, but after a few pinning frenzies, I had a whole board dedicated to different DIY projects. And in an age where validation comes in the form of likes, comments and shares, the next step is to take photos of these beautifully crafted homemade trinkets and post them on social media.

Crafting has even become an easy business venture with online stores—the most popular of them being Etsy, which features over one million artisan sellers. People can create their own “shop” on Etsy’s website and sell their handcrafted items to people all over the world. How cool is that.

So while the return to crafting and homemade projects may seem a little retro, the addition of technology really adds a whole new dimension to the term DIY.


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