I keep hearing the phrase “content is king.” And while I have to agree with this statement, I believe it even goes a step further.
Visual content is king.
People are drawn to images. Don’t believe me? Take a look at your Facebook newsfeed. I can guarantee it is filled with pictures. Need more proof? How about we examine a few statistics:
- According to Shareaholic’s 3rd Q 2014 Social Media Traffic Report, Pinterest is the second largest driver of online traffic (second only to Facebook—which we have already discussed is heavily saturated with images.)
- Instagram has confirmed it has more than 200 million active users.
- A Mushroom Network infographic shows that YouTube is the second largest search engine in the world (second only to Google and, well, it’s Google.)
- And speaking of infographics…Kissmetrics says infographics (visual representations using both images and words) are 30 times more likely to be read than plain-text articles.
And if you think about it, it makes perfect sense. Do you learn more by reading words or by seeing a visual representation? Maybe you have a photographic memory, but if not, I am going to guess you picked the latter.
People love images. So use this information and work it into your marketing tactics. Start a Pinterest board, post to Instagram, create an infographic—your company and/or client will thank you. Promise!