That is the number of active users on Twitter each month.
So why when I ask my friends does it seem like only a small percentage of them actually use this social media site?
According to a new report from Business Insider, “Instagram has edged out Facebook and Twitter in terms of prestige among young users.” And don’t get me wrong, I love Instagram, and I feel that there is huge opportunity associated with using it. But for those young professionals choosing to keep your distance from Twitter, you might want to reconsider. Here are five ways you should be using Twitter (if you’re not doing so already).
Stay up-to-date on news and current events.
If you’re anything like me, you wake up each morning, roll over in bed, grab your phone and read theSkimm. I don’t have the time (or the attention span) to read full stories, so short little blurbs on the most newsworthy items is just what the doctor ordered. Well, if you like knowing what is going on in the world more than once a day, it’s time to join the Twitter bandwagon. 140 characters of the latest and greatest–at all times of the day.
Find a job.
Twitter isn’t just a place for people to share their random thoughts, it’s also a great place to find job openings! Start following some of your favorite brands and companies– I know many will post jobs as they become available. (I actually learned about my last internship on Twitter!)
Expand your network.
Even if your dream company does not have any current openings, you can use Twitter to open a door. Start following and interacting with the business’s Twitter account, employees and even influencers in your desired job field. This will not only show your interest, but you will also learn a lot (about the company and industry) along the way!
In the digital market, it’s important to be able to show current and future employers that you know how to navigate social media sites. Even if you have never managed a company Twitter account, demonstrating through your personal account that you understand what goes into crafting a well-thought-out, informative and attention-grabbing tweet makes you a much more marketable employee. Retweet interesting articles, share your opinions and interact with other users.
Connect with friends!
At the end of the day, Twitter was created for users to communicate with other users. So even if all of the reasons above don’t do it for you, at the very least you can use Twitter to tag your friends in funny articles and photos!