Social media has become a huge part of digital marketing strategies. Facebook, Twitter, Instagram, LinkedIn… But one that really stands out to me is Pinterest.
I love Pinterest for personal reasons: I find delicious recipes, fashion inspiration and messages that empower me. But Pinterest is not just a fun, mindless social media outlet. It has the potential to make a significant impact on your business.
You already know how I feel about visual content. And it doesn’t get much more visual than Pinterest. Create different boards showing off your products/services. Re-pin brands you admire and align with. Show users who you are as a brand through your pins- show them you’re human, not just a “machine.” And yes, a lot of this can be done through Instagram, but that brings me to my next point…
According to a Business Insider article, Pinterest is the second biggest source of social referral traffic. And isn’t that everyone’s goal? More traffic to their site? More traffic, more conversions, more $$. Starting to see the draw?
It is time to embrace Pinterest as an effective marketing tactic. Pin to boards, engage with users and add a “Pin It” button to your site. The numbers don’t lie.