Referral Traffic

The Art of Pinterest Marketing

Pinterest logo


Social media has become a huge part of digital marketing strategies. Facebook, Twitter, Instagram, LinkedIn… But one that really stands out to me is Pinterest.

I love Pinterest for personal reasons: I find delicious recipes, fashion inspiration and messages that empower me. But Pinterest is not just a fun, mindless social media outlet. It has the potential to make a significant impact on your business.

Visual Content

You already know how I feel about visual content. And it doesn’t get much more visual than Pinterest. Create different boards showing off your products/services. Re-pin brands you admire and align with. Show users who you are as a brand through your pins- show them you’re human, not just a “machine.” And yes, a lot of this can be done through Instagram, but that brings me to my next point…


According to a Business Insider article, Pinterest is the second biggest source of social referral traffic. And isn’t that everyone’s goal? More traffic to their site? More traffic, more conversions, more $$. Starting to see the draw?


Facebook and Twitter may have Pinterest beat in terms of users, but Pinterest wins in other ways. The half-life of a social media post is when the piece of content has reached 50 percent of its total engagement. According to a Wisemetrics blog post, the half-life of a Tweet is 45 minutes and of a Facebook post is 90 minutes. So relatively soon after you post something on either one of these platforms, it disappears. But this is not the case for Pinterest. A Piqora study shows that pins are discovered long after they are posted. In fact, “50 percent of visits happen after 3.5 months of first pinning.”

It is time to embrace Pinterest as an effective marketing tactic. Pin to boards, engage with users and add a “Pin It” button to your site. The numbers don’t lie.